• * Introduction

    Concept objectives and importance of Advertising,

    Functions and classification of advertising,

    History of modern advertising.

    * Copy Writing

    Concept and strategy of copy writing

    Objectives of good copy writing

    Copy writing terminologies

    * Production of advertisement

    Types of television commercials

    Commercial production techniques

     

    * Advertising media

    Concept of advertising media

    Types of advertising media,

    Media characteristics

    * Print media

    Print media concept and classification

    Types of newspaper advertising,

    What works best in magazines?

    Magazines draw backs & magazines classification.

     

    * Electronic media

    Electronic media concept & importance

    What work best in T.V? T.V draw backs

    Commercial opportunities in T.V,

    What works best in radio, radio draw backs

    Types of radio advertising.

     

    TEXT BOOKS

    Bovee, Arens, “ADVERTISING”, 2nd edition

    Wright Daniel, S warner wills & winter Jr., sherlyn kzeigter, “Advertising” 4th edition

     

    REFERENCE BOOKS

    Micheal & Rothschel, “Advertising” from fundamental to strategy

  • DEPARTMENT OF COMMERCE & BUSINESS ADMINISTRATION

                                GOMAL UNIVERSITY, D.I.KHAN

     

                            CORPORATE FINCANCE

     

    MBA- III                                                                                Marks: 80

     

    INTRODUCTION

    Definition of Corporate Finance

    Importance of Corporate Finance

    The Corporate Firms

    Financial Markets

    Financial Institutions

     

    TIME VALUE IN FINANCE

    Simple Interest

    Compound Interest

    Stated annual  interest rate

    Effective annual  interest rate

    Compound Value

    Future value

     

    Time VALUE OF MONEY

    Annuity

    Compound Value of Annuity

    Future value of annuity

    Growing annuity

        

     CONVERITBLES

     Financing with convertibles

    Conversion price and Ratio

    Maturity Value

     Call value

     Conversion premium

      Bond value

     Minimum Market value

     Advantages & disadvantages of convertibles  

               

     

      WARRANTS

    Financing with Warrants

    Features of Warrants

    Implies value of Warrants

     Market value of Warrants

     Advantages & disadvantages of using Warrants

     

     

     

    RISK &  RETURN (Basics)

    Portfolios versus Individual Securities

    Variance & Standard Deviation of a portfolio

    The Concept of Beta

    Portfolio Beta coefficient

    The relationship between risk & return

    Security Market Line (SML)

       

     

     

     

                            TEXT BOOK:                       Corporate Finance

                                                                            International students edition

                                                                            Stephen A. Ross, Randolph W.W.Jeffrey F.J

    Corporate finance : mba(Exe) –3rd Term (Finance Group)

                   

    Assignment; I

    1. If you have odd exam roll number solve the 3-even questions from each first 3 chapters of course outline.
    2. If you have even exam roll number solve the 3-odd questions from each first 3 chapters of course outline.

     

    Assignment; II

    1. If you have odd exam roll number solve the 3-even questions from each Remaining chapters of course outline.
    2. If you have even exam roll number solve the 3-odd questions from each Remaining chapters of course outline.
  • Intermediate Accounting: mba(Exe) –3rd Term

     

    Assignment; I

    1. If you have odd exam roll number solve the 3-even questions from each first 3 chapters of course outline.
    2. If you have even exam roll number solve the 3-odd questions from each first 3 chapters of course outline.

     

    Assignment; II

    1. If you have odd exam roll number solve the 3-even questions from each Remaining chapters of course outline.
    2. If you have even exam roll number solve the 3-odd questions from each Remaining chapters of course outline.

    emaining chapters of course outline.

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